Sr. Marketing BIE, Ring
Ring
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See open jobs at Ring.See open jobs similar to "Sr. Marketing BIE, Ring" Energy Impact Partners.DESCRIPTION
You should have superb analytical, technical, business and communication skills to be able to work with marketing, business and technology leaders to define and prioritize key business questions, build data acquisition processes, data sets, statistical models and analyses that answer those questions. This role requires an individual with deep marketing background, exceptionally strong quantitative modeling skills and experience using statistical methods to produce actionable customer insights. The successful candidate will be a proven analytics leader who is comfortable with ambiguity, demonstrates strong attention to detail, and thrives in a fast-paced environment.
Key job responsibilities
- Partner with senior business and technology leaders to develop data-driven business strategy
- Experience with marketing analytics concepts like LTV modelling, payback analysis, ROI analysis etc
- Proven ability to communicate complex technical work to a non-technical audience
- The ability to work with minimal guidance, be proactive and to handle ambiguity and the challenge of quickly evolving goals
- Deliver insights to help shape strategy across a wide spectrum of business and technology areas, including: customer acquisition, customer lifecycle, marketing and sales
- Lead research and development of foundational business enablers, including: acquisition and lifecycle stage propensity models, customer segmentation models, experimentation metrics, marketing attribution models, and forecast and lift models.
- Oversee planning and execution of self-service analytics data infrastructure roadmap using Tableau- - Provide guidance and thought-leadership on analytical best practices to team members and business partners
- Build a Data Engineering team to build requirements for data infrastructure necessary to facilitate efficient analysis and reporting
- Translate analytic insights into concrete, actionable recommendations for business or product improvement
- Building robust tracking of our spend, subs, and revenue data that allows our marketing team to adjust their spend decisions over time
- Building predictive models that allow us to predict LTV and CAC over multi-year timeframes
- Building tools to allow us to measure the LTV impact from specific product experiments, to help product teams maximize impact for long-term LTV
- Helping us measure the impact of widely targeted brand spend on channels like TV and out-of-home
- Experience with MMM modeling
- Manage a roadmap for our marketing analytics measurement framework
- Conduct ad-hoc analysis and provide data expertise around attribution, LTV modelling, ROI analysis, and help uncover insights in our ads and user behavior that allow us to efficiently deploy millions of dollars in ad spend per month
We are open to hiring candidates to work out of one of the following locations:
Hawthorne, CA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
- 10+ years of professional or military experience
- 5+ years of SQL experience
- Experience programming to extract, transform and clean large (multi-TB) data sets
- Experience with theory and practice of design of experiments and statistical analysis of results
- Experience with AWS technologies
- Experience in scripting for automation (e.g. Python) and advanced SQL skills.
- Experience with theory and practice of information retrieval, data science, machine learning and data mining
PREFERRED QUALIFICATIONS
- Experience working directly with business stakeholders to translate between data and business needs
- Experience managing, analyzing and communicating results to senior leadership
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,300/year in our lowest geographic market up to $202,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
This job is no longer accepting applications
See open jobs at Ring.See open jobs similar to "Sr. Marketing BIE, Ring" Energy Impact Partners.