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Content Editor / Writer

Palmetto Clean Technology

Palmetto Clean Technology

Marketing & Communications
Charlotte, NC, USA
Posted on Friday, June 28, 2024
Company Description

Recognized by Forbes as one of the fastest-growing private companies in the United States, Palmetto believes that choosing to source clean energy from renewable resources like solar power should be a right, not a privilege. As such, we connect homeowners with renewable energy options such as solar power and energy storage systems. Through our marketplace business model, we empower solar sales professionals and solar installation companies with access to our proprietary design platform, financing, customer management system, logistics, and project management. Our #1 focus is a phenomenal experience for our customers and partners, evidenced in our industry-leading Net Promoter Score.

Our employees are our most valuable resource. Palmetto has a promote-from-within culture for talent development. We offer excellent benefits such as unlimited vacation/PTO, medical, dental, and vision coverage, parental leave, and retirement plans.

Summary

We are seeking a hands-on, motivated, and savvy Writer / Editor to lead our content creation and

publishing process in a fast-paced startup work environment. You will manage the creation and curation

of compelling and engaging content for our target audience, both as an individual contributor and as a

manager of external writers.

Your primary duties will include overseeing the content creation process, writing, proofreading and

editing, publishing, ensuring search engine optimization strategies are followed, and tracking and

analyzing readership data.

To excel in this role, you will have experience working with a team of writers, writing and editing

content, adhering to a writing style guide, analyzing data, as well as excellent communication and

organizational skills.

Principal Duties

Strategic

  • Work closely with internal and external teams to participate in the content creation process
  • Continually raise the bar on creativity, helping write fresh copy that connects with the desired audience and drives action
  • Comfortably vary voice, style, and other characteristics as required by company, or target audience
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging
  • Research and understand the company’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
  • Understand the concept behind the content and how it achieves business goals
  • Stay on top of trends through business/industry monitoring, and share with team

Tactical

  • Take ownership of the output from a team of writers and guest bloggers
  • Oversee and contribute to the creation of content in a variety of formats, including web and interactive content, and social media
  • Utilize SEO best practices to ensure new content drives towards business goals
  • Ensure all content adheres to tone of voice and writing style guides
  • Proofread and edit for spelling, grammar, and syntax
  • Verify all content and information is true and accurate
  • Analyze data and analytics, and seek to increase reader engagement and retention
  • Manage a busy workload according to deadlines
  • Juggle multiple assignments and work in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
  • Manage time and establish priorities while maintaining flexibility to respond to changing demands

Qualifications

  • Bachelors Degree in Marketing, English, Journalism, or other relevant field
  • 3 years relevant experience
  • Knowledge of SEO best practices
  • Excellent command of the English language
  • Writing, editing, and proofreading experience
  • Good communication and interpersonal skills
  • Management or supervisory experience with freelance writers
  • Ability to own projects, demonstrate good judgment, and take initiative
  • Experience working with content calendars
  • Highly organized and detail oriented
  • Ability to use tools such as Trello (project management), Google Analytics, Markdown, Github, social

media platforms, SEMrush (SEO tools), and Google Docs

Employment is contingent upon the successful completion of a background check.

Equal Employment Opportunity

Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.

For more about our Privacy Policy, visit: https://palmetto.com/privacy-policy