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Performance Marketing Manager

Mimeo

Mimeo

Marketing & Communications
New York, NY, USA
Posted on Mar 15, 2025

SUMMARY:


Mimeo.com is seeking a dynamic Performance Marketing Manager to drive end-to-end marketing campaigns with a focus on direct-response marketing, audience engagement, and event contribution. This role will oversee multi-channel marketing initiatives, leveraging paid and organic strategies to generate high-quality leads, increase customer engagement, and support sales objectives. The ideal candidate will have a strategic yet hands-on approach, with experience in demand generation, content-driven marketing, and optimizing digital campaigns for measurable impact.





Application Deadline
March 28, 2025
Department
Various
Employment Type
Full Time
Location
New York, NY
Workplace type
Fully remote
Reporting To
Thomas Moriarty

Key Responsibilities

Key Responsibilities


Campaign Development & Execution
  • Plan, execute, and optimize multi-channel direct-response marketing campaigns, including PPC, paid social, email, and display advertising.
  • Develop and implement full-funnel marketing strategies, from awareness to conversion, ensuring a cohesive customer journey.
  • Collaborate with internal teams to create compelling ad copy, landing pages, and marketing assets that drive engagement and response.
  • Implement A/B testing and conversion rate optimization to improve campaign effectiveness.

Lead Generation & Engagement
  • Design and execute high-impact lead generation campaigns that attract and convert valuable prospects for the sales team.
  • Leverage marketing automation tools and CRM systems (e.g., Salesforce, HubSpot) to segment audiences and nurture leads through personalized campaigns.
  • Work closely with sales teams to refine lead scoring and qualification processes to improve marketing-sourced revenue contribution.
  • Develop content marketing and SEO strategies to enhance inbound lead generation.

Event & Community Engagement
  • Support the planning, promotion, and execution of events, trade shows, and webinars, ensuring maximum attendance and engagement.
  • Develop and implement pre-event, live-event, and post-event marketing strategies to drive awareness, participation, and follow-up conversions.
  • Leverage digital channels to promote Mimeo’s presence at events and generate leads through event-related content and outreach.
  • Work with sales and partnerships teams to develop event-related promotions, sponsorship activations, and audience engagement tactics.

Analytics, Reporting & Optimization
  • Monitor, analyze, and report on marketing performance using tools like Google Analytics, and CRM platforms.
  • Provide data-driven insights and recommendations to continuously improve marketing effectiveness and ROI.
  • Track and measure customer acquisition costs, lifetime value, and conversion rates to optimize spend allocation.
  • Identify new opportunities to scale high-performing campaigns and discontinue underperforming efforts.

Collaboration & Budget Management
  • Work cross-functionally with sales, content, design, and product teams to ensure marketing efforts align with overall business objectives.
  • Manage marketing budgets effectively, ensuring spend is allocated to the highest-impact activities.
  • Partner with external agencies and vendors when necessary to scale efforts.

Skills Knowledge & Expertise

Person Specification


Required Skills and Experience
  • Proven experience in full-service marketing, with a strong emphasis on direct-response campaigns, lead generation, and audience engagement.
  • Hands-on experience managing and optimizing PPC, paid social, display advertising, and email marketing campaigns.
  • Strong analytical mindset, with expertise in marketing analytics platforms like Google Analytics, Power BI, or CRM reporting tools.
  • Experience in event marketing, webinar promotion, and driving attendance through digital channels.
  • Proficiency in marketing automation and CRM systems (e.g. Salesforce, HubSpot) to track leads, engagement, and attribution.
  • Knowledge of SEO, content marketing, and organic lead generation strategies to complement paid efforts.
  • Experience managing marketing budgets with a focus on ROI and performance-driven allocation.

Preferred Attributes
  • Excellent communication and stakeholder management skills, with the ability to work cross-functionally.
  • A growth mindset with a passion for testing, learning, and refining marketing strategies.
  • Strong organizational skills, with the ability to manage multiple projects and priorities simultaneously.
  • A creative, data-driven thinker who can balance both brand storytelling and performance marketing objectives.

Benefits

Why Join Mimeo.com?

  • Be part of a dynamic and fast-paced marketing team at an innovative, growth-focused company.
  • Play a key role in shaping the company’s customer acquisition and engagement strategies.
  • Competitive salary and benefits package, with opportunities for career growth and professional development.
  • Access to cutting-edge marketing tools, automation platforms, and analytics software.



About Mimeo US

Mimeo.com is the innovator of online managed content distribution and printing. Our global footprint and cloud based platform provide customers the simplest way to create, manage, and distribute content they rely on to do business.

The minds, makers, and innovators at Mimeo are dedicated to giving back our customers what matters most – their time. Mimeo provides the easiest, fastest, and most reliable way to manage and distribute their content. We bring our customers’ content to life through print and digital formats to over 140 countries around the world.

Our Hiring Process

Stage 1:

Applied

Stage 2:

Review

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