Role Overview

Key Responsibilities

• Design, launch, and optimize paid and organic digital marketing campaigns across platforms like Google Ads, LinkedIn, Facebook, and more.
• Collaborate with internal teams to create compelling ad copy, landing pages, and calls-to-action.

• Develop strategies to attract and convert high-value leads for the sales team.
• Aligns content and performance marketing efforts to drive awareness, engagement, and conversions.
• Implement A/B testing to improve conversion rates and campaign effectiveness.

• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Salesforce, or other CRM platforms.
• Provide actionable insights to improve ROI and align marketing activities with revenue goals.

• Work closely with sales teams to ensure marketing efforts align with lead quality and sales objectives.
• Creates and repurposes blog, video, and social content to support inbound lead generation in collaboration with sales, customer success, and marketing stakeholders.

• Manage marketing budgets effectively, ensuring efficient allocation of spend to maximize impact.
• Identify opportunities to scale successful campaigns.

Person Specification

• 
  Proven experience in growth marketing, with a track record of driving revenue growth.
• Proficiency in managing and optimizing PPC campaigns, display ads, and social media advertising.
• Strong analytical skills, with experience in tools like Google Analytics, Tableau, or Power BI.
• Experience creating compelling, brand-aligned content in Adobe Creative Suite or similar platform.
• Familiarity with CRM systems (e.g. Salesforce) and lead scoring methodologies.
• Knowledge of SEO and content marketing strategies to enhance lead generation efforts.
• Budget management experience, with a focus on ROI optimization.

• 
  Excellent communication and collaboration skills.
• Highly organized, with strong attention to detail and the ability to manage multiple projects simultaneously.
• Creative thinker with the ability to propose innovative campaign ideas.
• Passion for data-driven marketing and continuous learning.

Why Join Mimeo.com?

• 
  Opportunity to work in a dynamic and innovative environment.
• Play a key role in driving the company’s growth and success.
• Competitive salary and benefits package.
• Access to professional development opportunities and cutting-edge marketing tools.