Role Description

Mill is looking for a Senior Creative Strategist to help shape insight-driven creative that performs across demand creation and performance marketing. You’ll turn customer research, cultural signals, market learnings, and performance data into standout campaigns, landing pages and ad creative that build the Mill brand and drive measurable growth.

Reporting to the Executive Creative Director, this role sits on Mill’s Creative team within Marketing. You’ll set the creative approach for our paid ecosystem, from high-reach storytelling to conversion-focused testing, and guide work across video, audio, influencer, and emerging platforms. You’ll partner closely with Integrated Marketing, Growth, Product, and the Creative team to bring ideas to life and continually improve performance.

Mill is building category-defining products that make it easier to waste less every day. Your work will help more people discover Mill, understand why it matters, and feel excited to bring it into their homes.

Responsibilities

• Own creative strategy end-to-end: transform insights, competitive intel, and performance learnings into campaigns that grow demand and drive results.
• Operate as Mill’s owner of creative win rates, testing velocity, scaling efficiency and ad-to-web messaging continuity.
• Build distinct learnings for both paid and organic formats that fuel performance across every channel
• Define audiences, messaging, and creative territories, and build test plans that balance quick iterations with larger brand-building swings.
• Spearhead creative testing and expansion across our channel suite, with emphasis on YouTube, Meta, CTV, Audio, Influencer, and other reach-driving formats.
• Lead performance creative optimization by monitoring results, identifying patterns, and translating data into clear creative direction.
• Partner with Growth and Web teams to optimize the full ad-to-site journey, including landing pages, message match, and conversion performance.
• Develop and iterate on landing page concepts and tests that improve conversion rate, reduce drop-off, and increase lead quality and purchase intent.
• Develop influencer creative strategy, including briefs, content formats, and feedback loops that support both reach and conversion.
• Collaborate with designers, writers, editors, producers, and channel owners to turn early ideas into high-performing work.
• Ensure Mill’s brand voice, product truth, and mission show up consistently and distinctly across every touchpoint.
• Create clear briefs, testing roadmaps, and weekly creative testing reporting. Align stakeholders and keep projects moving with momentum and clarity.

Qualifications

Must Haves

• 7+ years of experience in creative strategy across growth marketing, performance creative, demand creation, and integrated campaigns (brand, startup, or agency).
• Strong understanding of building a brand through paid media, not just optimizing ads.
• Strong ability to translate ad-level insights into brand-level direction across creatives, channels and campaigns.
• Fluency in performance fundamentals: testing frameworks, measurement basics, and turning results into creative action.
• Experience with channels like Meta, YouTube, CTV, TikTok, and Audio (including podcast and streaming audio).
• Experience running qualitative and quantitative creative analysis with the ability to analyze performance through Excel, Tableau and Motion.
• Working knowledge of influencer and creator marketing, including creator strategy (archetypes, series, partnership models) plus strong briefing and direction.
• Experience optimizing the ad-to-landing page experience, including message match, landing page testing, and conversion metrics
• Strong instincts for what drives conversion on the website, and the ability to partner with Web/UX teams to improve performance without sacrificing brand.
• Excellent creative instincts plus the ability to explain what works, why it works, and what to do next.
• Strong communication and collaboration skills, with experience writing briefs and guiding work from concept through launch and iteration.

Nice to Haves

• Experience in DTC, subscription, hardware, consumer climate, or mission-driven brands.
• Familiarity with brand lift measurement, incrementality testing, or creative effectiveness research.
• Deep familiarity in paid media channel strategy and algorithmic best practices, including Meta, Google or TikTok.
• Comfort with production workflows and multi-channel campaign storytelling.

You Might Be a Great Fit If…

• You’re equal parts brand thinker and performance operator.
• You can set a strategic POV, then partner with creatives to refine a hook, revise a script, or brainstorm a new CTA.
• You have high taste and editorial judgement with a clear sense on how to nurture the Mill brand while delivering high-performing outcomes.
• You’re excited about sustainability and making behavior change feel tangible and desirable.
• You move fast, stay curious, and love learning through creative experimentation.
• You can turn ambiguity into strategy – fast.

The estimated base salary range for this position is $170k to $190k, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs. At Mill, it is not typical for an individual to be hired at or near the top of the range for their role.

Location

This role is based in the San Francisco Bay Area. In-office presence is required at least two days per week, with flexibility to work from home on other days.