About the job

The Marketing Manager will be responsible for developing and executing Innowatts’ marketing strategy in order to achieve business objectives. The ideal candidate will have a strong background in marketing, driving demand generation and has a deep understanding of marketing trends and best practices.

Responsibilities

• Lead the demand generation initiatives
• Develop and implement Innowatts’ marketing strategy, including digital marketing, demand generation, content marketing, and event marketing
• Develop and manage marketing budgets, ensuring resources are allocated effectively to drive maximum ROI
• Work closely with sales and product teams to develop marketing campaigns and materials that support sales objectives and communicate the value of Innowatts’ products and services
• Develop and maintain a deep understanding of the energy industry, including market trends and competitive landscape
• Analyze and report on the effectiveness of marketing programs, using data to inform decision-making and optimize future efforts
• Build and maintain strong relationships with key partners, including vendors and industry associations

Qualifications

• Bachelor’s degree in Marketing or a related field; MBA preferred
• 5+ years of experience in marketing, with at least 5 years in a leadership role
• Proven track record of developing and executing successful marketing campaigns and programs
• Experience in the energy industry a plus
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
• Strong analytical skills, with the ability to use data to inform decision-making
• Ability to manage multiple priorities in a fast-paced, dynamic environment
• Strong project management skills, with the ability to manage multiple projects simultaneously

More about job/company

• Fast paced, collaborative and fun environment
• Work with data and latest technology to transform industry
• Competitive salary and bonus
• Medical, dental, vision, 401k, life and long-term disability insurance
• Paid Time Off
• Hybrid working