VP Demand Generation
ev.energy
ev.energy set up in 2018 with a simple aim - to make electric vehicle charging simpler, greener, and cheaper for everyone. Drivers download our app and charge their vehicle overnight; and, in the background, we’re ingesting real-time data and using our proprietary smart-charging algorithm to align charging sessions with energy from renewable sources. This reduces carbon emissions caused by EV charging by as much as 70%.
This is a growing industry, with growing demand for our solution - a third of new cars by 2030 will be electric. Simultaneously, there’s increasing strain on the power grid (power outages have already jumped by 64% in the last decade in the USA). We are already working with over 30 utilities in the US, Canada and Europe, offering a way to reduce demand on the grid.
To achieve this we’ve brought together a team of over 100 people, bringing expertise from previous roles at National Grid, Tesla, Amazon, Arcadia, and Chargepoint; we’ve secured over 50m USD from leading VCs in the automotive and energy space including National Grid Partners, WEX Venture Capital, Energy Impact Partners and JLR’s InMotion Ventures. Come help us drive change for the better.
The role
Leading our newly created Demand Generation team, you'll play a critical role in our growth across Europe and North America. Reporting to the CEO, you'll work alongside the VP Sales and VP Client Success to create a strategy for generating sales qualified leads (SQLs) at scale across all products and markets. You'll lead your team of 3-4 direct reports in
What will you be doing?
Leaning on customer insights to develop a lead generation strategy using content, events and digital marketing among other channels
Maximising the number of SQLs generated within the budget and CAC set by the company to hit our overall revenue targets
Crafting a messaging strategy that will stand out for our various customers and target the whole market, whichever stage of the funnel they are at
Working closely with the VP of Sales and the VP of Client Success to hit revenue targets consistently
Leading, motivating, and inspiring a team of 3-4 lead generation and marketing experts to hit SQL and revenue targets - you'll be in a player-coach role, bringing your expertise to the team and supporting them
Gathering feedback from clients, account managers, and the wider sales team to continuously improve the effectiveness of our marketing practice
What are we looking for?
Demonstrable experience in successfully building and running a lead generation function in a start-up or scale-up, with a track record of supporting revenue growth
Experienced in creating and delivering a successful lead-generation strategy
Previous experience working across multiple channels, including event marketing, content marketing, and digital
Confidence working to ambitious commercial targets - you will know how to structure yourself and your team to work efficiently
Confidence in using data to optimise, deliver, and improve campaigns and processes
Experience in leading or working closely with sales enablement and product marketing teams
Working knowledge of CRMs, and platforms such as HubSpot, Google Analytics, and other relevant tools
Strong stakeholder management skills - including the ability to communicate well, influence at a senior level, and make key decisions
Ability to hire and retain a talented team - you will have prior experience coaching folks to help them be at their best
Ideally, you’ll have experience of working with distributed teams in a remote environment
Ideally, you’ll have working knowledge of the energy sector and/or utility companies
Interest in and enthusiasm for our mission
Our interview process:
30 minutes with a member of the People & Talent team
60 minutes with CEO
90 minutes task presented to panel
30 minutes culture fit
Reference checks
How will we support you?
Work remotely and work well - we'll provide the tools you need to do your best (including a Macbook Pro), and can provide access to co-working spaces
Access to conferences, meet-ups and training through our L&D allowance
A structured career progression framework and advancement opportunities
Great benefits - including health insurance, 401(k) or pension, paid parental leave
Annual team gatherings - in previous years the whole company has spent a week together in London, Bath and Manchester in the UK
If you don’t have all of the requirements, but you’re really interested in what we’re doing, please apply anyway and we can consider your application now and in future! We value applicants regardless of their background or years of experience. We'll also do our best to accommodate reasonable adjustments to the interview process if needed.
We are an equal opportunity employer and value diversity: we do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. If you'd like a copy of our DE&I policy you can reach us at hiring@ev.energy.