Global Channel Marketing Manager (US-Based)
Corelight
Towards the end of our interview process is an in-person interview.
Do you want to help make the world safe from cyber attack?
At Corelight, we believe that the best approach to cybersecurity risk starts with the network. Attackers can evade endpoint detection, firewalls and many other technologies - but they can’t avoid leaving digital footprints on the networks they traverse. Built on open-source innovations from Zeek, Suricata and YARA and refined through years of real-world use, Corelight transforms network footprints from physical, virtual and cloud networks into actionable insights. Our customers use these insights to speed incident response and proactively hunt for threats.
Fueled by investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight, Corelight is the fastest growing network detection and response platform in the industry. Our customers trust us to protect mission-critical assets in leading enterprises, government, and research institutions worldwide. We are leading the way with AI-assisted workflows, machine learning models, cloud security and SaaS-based solutions to arm defenders with the tools and knowledge they need to disrupt cyber attacks. Our team of passionate innovators are dedicated to solving some of the toughest challenges in cybersecurity, while fostering a collaborative, inclusive, and growth-oriented culture.
Corelight is committed to a geographically distributed yet connected employee base with employees working from home and office locations around the world. At Corelight, we take pride in the diversity of our backgrounds and perspectives, and we are committed to fostering an inclusive environment that strengthens our company.
Key responsibilities
- Develop and Execute Global Channel Marketing Strategies and Programs: Design and lead scalable channel marketing programs aligned with the company's cybersecurity platform and Ideal Customer Profile
- Drive Global Channel Go-to-Market (GTM) Initiatives: Develop and implement go-to-market strategies and marketing programs with channel partners that highlight our ‘better together’ value propositions.
- Regional Alignment and Localization: Collaborate with regional marketing leaders in North America, EMEA, and APAC to localize campaign assets, synchronize calendars, and support region-specific partner priorities.
- Campaign Execution: Deploy integrated marketing campaigns, partner nurture programs, and joint demand-gen efforts across all key geographies.
- Partner Enablement: Develop and maintain globally consistent yet regionally tailored onboarding content, sales enablement kits, and partner communications.
- Events and Sponsorships: Partner with Field Marketing to help drive global and regional partner event strategies, ensuring consistent messaging and strategic presence.
- Performance Metrics and Optimization: Track KPIs such as partner-sourced pipeline, engagement, and MDF effectiveness across all geographies. Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment.
- Content Creation and Distribution: Collaborate with internal teams to create and distribute partner marketing assets, including datasheets, email templates, battle cards, and campaign kits. Assist with the administration of the partner portal and ensure content is up-to-date and accessible.
- Cross-Functional Leadership: Liaise with Channel Sales & Sales Engineering, Product Marketing, Field Marketing, Corporate Comms, Brand teams, and Operations to ensure cohesive GTM execution.
- Platform Management: Utilize CRM systems (like Salesforce) and partner portals to scale communications and measure partner performance.
- Budget Management: Manage budgets and partner Market Development Funds (MDF) to maximize impact and optimize spending.
Required skills and experience
- Proven Experience: 6–10 years of B2B marketing experience with 5+ years in channel or partner marketing roles.
- Cybersecurity Industry Expertise: Strong understanding of the cybersecurity landscape, including emerging threats, solutions, and key trends.
- Channel Ecosystem Knowledge: Deep understanding of channel ecosystems, including Value Added Resellers (VARs), Service Providers (SPs), Managed Security Service Providers (MSPs), and global alliances.
- Global Program Management: Proven track record managing global channel programs with coordination across multiple regions (e.g., North America, EMEA, and APAC).
- Communication and Collaboration Skills: Outstanding written and verbal communication skills with experience in cross-regional collaboration.
- Project Management Expertise: Top-notch project management skills, including the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Marketing Technology Proficiency: Familiarity with marketing automation platforms, CRM systems (like Salesforce and Hubspot), and partner portals
- Data Analysis and Reporting: Analytical mindset with experience tracking and reporting on campaign performance metrics, partner engagement, and ROI to inform future strategy and optimization.
- Ability to travel up to 50% of the time
- Located in the United States with proximity to major airport
- Educational Background: Bachelor's degree in Marketing, Business, or a related field; an MBA is highly desired..
This role requires a proactive, self-motivated, and results-driven individual passionate about the cybersecurity space and building strong partner relationships. The ability to adapt quickly in a fast-paced environment and a strong sense of ownership are also essential for success in this position.
We are looking forward to meeting you. Check us out at www.corelight.com
Notice of Pay Transparency:
The compensation for this position may vary depending on factors such as your location, skills and experience. Depending on the nature and seniority of the role, a percentage of compensation may come in the form of a commission-based or discretionary bonus. Equity and additional benefits will also be awarded.