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Field Marketing Manager

Corelight

Corelight

Marketing & Communications
Remote
Posted on Friday, March 22, 2024

By making evidence the heart of security, we help customers stay ahead of ever-changing cyber-attacks.

Corelight is the cybersecurity company that transforms network and cloud activity into evidence. Evidence that elite defenders use to proactively hunt for threats, accelerate response to cyber incidents, gain complete network visibility and create powerful analytics using machine-learning and behavioral analysis tools. Easily deployed, and available in traditional and SaaS-based formats, Corelight is the fastest-growing Network Detection and Response (NDR) platform in the industry. And we are the only NDR platform that leverages the power of Open Source projects in addition to our own technology to deliver Intrusion Detection (IDS), Network Security Monitoring (NSM), and Smart PCAP solutions. We sell to some of the most sensitive, mission critical large enterprises and government agencies in the world.

Corelight is looking for a Remote East Coast-based Field Marketing Manager, responsible for the strategy and execution of high-impact field marketing programs and events to drive demand and pipeline. This position requires a unique blend of events (virtual and in-person) account-based marketing (ABM), and integrated marketing experience. Reporting to the Senior Director of Field Marketing, the ideal candidate is a seasoned, modern marketer that has a demonstrated track record of demand and pipeline generation.

Roles & Responsibilities

  • Work closely with cross-functional departments, including Sales, Channels/Alliances, Operations, and other internal marketing functions to create and execute region specific event and demand generation plans based on the unique requirements of each region.
  • In conjunction with Product Marketing and other functions, create and execute region specific product launch plans (i.e. communication, enablement, demand requirements).
  • Evaluate and prioritize content, program, event and other requests from the region.
  • Design and execute account-based marketing programs and implement as needed.
  • Develop, track and own appropriate marketing metrics for campaigns in the region.

Qualifications

  • 10+ years of marketing experience with high-tech, B2B enterprise software.
  • Experience in the cybersecurity market, working knowledge of key persona and relevant content requirements strongly preferred.
  • Experience developing techniques to engage multiple personas across all aspects of the Buyer’s Journey.
  • Experience creating and delivering integrated marketing campaigns (digital, PR, social, events and other channels).
  • Experience working with channel marketing and partners
  • Working knowledge of modern marketing technology stack.
  • Strong written and communications skills – must be able to communicate the value proposition of the company, create original content and present to a wide range of audiences
  • Strong teamwork and collaboration skills.
  • Analytical and problem-solving mind-set.
  • Player-coach attitude - must be enthusiastic about developing the plan, and doing the work
  • B.A. / B.S or equivalent undergraduate degree
  • Travel may be required throughout North America.

Working at Corelight

We are proud of our culture and values - driving diversity of background and thought, low-ego results, applied curiosity and tireless service to our customers and community. Corelight is committed to a geographically dispersed yet connected employee base with employees working from home and office locations around the world. Fueled by an accelerating revenue stream, and investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight - we are rapidly expanding our team.

Check us out at www.corelight.com