The posted range represents the typical compensation range for this role. To determine actual compensation we review the market rate of each candidate which can include a variety of factors including qualifications, experience, and location. Additional benefits are shared as part of the job posting.

Hi, I’m Anum, Head of Content & U.S. Community here at Ashby. I joined Ashby in 2023 to build a content organization that looks very different from the traditional service desk many companies mistake for content marketing. Instead, our team owns some of the most strategic, high-impact work in the company including our Offer Accepted podcast, our Talent Trends reports, senior talent leader courses, and every session for our Ashby One conference.

One of the most exciting opportunities ahead of us is elevating how we tell customer stories. Ashby has some of the most thoughtful, innovative, operationally excellent customers in the market, and the love they share publicly and privately is reflective of the unique product, team, and company we’re building. We’re now ready to turn that into a world-class customer advocacy engine that is equal parts storytelling, systems design, creative experimenting, and community building.

To lead that, we’re hiring a Content Lead for Customer Advocacy: someone who has the editorial taste to reimagine case studies, the creativity to invent new story formats, the operational rigor to build an advocacy program from scratch, and the intuition to understand what resonates in the modern TA zeitgeist.

If you’re energized by combining narrative craft, customer relationships, product thinking, and community dynamics to create something foundational, this is a role you’ll love. We recognize this role asks for a different mix than traditional content or PMM roles, and hope to find someone excited about flexing into new areas while evolving their familiar work into new, refreshing outputs.

What you’ll be responsible for in this role

Reimagine Ashby’s customer case study strategy, end to end.

You’ll lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums.

• Elevate our core case studies (like those on ashbyhq.com/customers) by showcasing both best practices in modern recruiting and the measurable, real-world impact of the product. You will also work with our VP Marketing, Harriet, to elevate many of these stories for key brand moments like Ashby One.

• Rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels (owned, earned, sales and CS, paid, community).

• Develop inventive, culturally resonant formats, from a Hot Ones-style series to recruiter karaoke to narrative mini-docs, designed to entertain, educate, and spark community pride while helping buyers understand real considerations in choosing an ATS and showcasing our amazing customers.

You’ll bring creative instincts and a deep read on the TA zeitgeist to craft stories that feel unmistakably Ashby.

In partnership with Customer Success, build and run Ashby’s customer advocacy & reference program.

You’ll architect the infrastructure that turns organic goodwill into a sustainable, ethical, and scalable program.

• In partnership with Customer Success, establish clear systems for tracking advocacy contributions across content, product feedback, event participation, and references.

• Build mechanisms for thanking customers meaningfully and responsibly, always ensuring objectivity and never crossing ethical boundaries.

• Develop a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the incredible strength of our user base.

• Partner with CS, Product, and RevOps to ensure insights and contributions flow back into the business.

Capture and amplify organic love from the community.

Each week, dozens of practitioners share unprompted stories about Ashby, our product, our sales cycle, our reliability, our people. Today we capture some of it on our “Ashby Wall of Love,” but we’re barely scratching the surface.

You will:

• Build a system that monitors, categorizes, and elevates this love across LinkedIn, Slack, in-product feedback, and customer channels.

• Turn this sentiment into scalable assets, from testimonial moments to themed compilations to category education pieces.

• Thoughtfully shepherd the right advocates toward more formal channels (e.g., G2) without ever forcing it or compromising authenticity.

• Partner with Demand Generation on thoughtfully gifting our most vocal advocates.

Your work will help prospects and the broader TA world see what our customers experience every day.

Strengthen internal voices and scale user-generated content.

Great advocacy starts inside the building. You’ll help Ashby employees, especially those closest to customers, develop stronger, clearer, more confident voices in public spaces so that we can better enable our customers and the community with best practices and ways to get more value from our product and content.

• Partner with internal teams to surface great stories, insights, product acumen, and practical playbooks.

• Build processes that make it easy for employees to contribute to UGC, #AshbyHiddenGems, and other community-forward initiatives.

• Guide teams on how to speak credibly and helpfully in the market without feeling overly polished or promotional.

• Have a deep understanding of our content strategy and calendar to find exactly the right moments, pieces, and threads to distribute through our team into more public channels.

You will probably love this role if…

• You get real energy from customer stories, both the tactical workflow optimizations to the emotional transformation that comes with great hiring.

• You see case studies not as artifacts, but as a strategic engine that shapes brand, community, and pipeline and you know how to develop case studies that both showcase the customer and hit on Ashby’s differentiation or market hesitation.

• You have strong editorial taste and a knack for spotting the story inside the story.

• You’re excited by the idea of building a program from the ground up: systems, playbooks, frameworks, incentives, creative formats, distribution strategy.

• You love experimenting with new media and formats and thinking about how TA culture is shaped online.

• You thrive in high-ownership environments where the bar for quality is extremely high and you’re trusted to define the bar. You have exceptional taste.

• You think in terms of ecosystems and how advocacy connects to community, content, sales, CS, and brand.

• You value nuance, ethics, and relationship-building. You never push a customer to say something that doesn’t feel natural or fair.

• You’re as comfortable with operational rigor (tracking, tagging, measurement) as you are with creative storytelling and narrative craft.

• You want to be part of a team that deeply believes content and community are the heart of modern GTM.

This role is not for you if…

• You’re looking for a traditional case-study writer role focused on turning out assets on request.

• You prefer following a fixed playbook rather than defining a new category of advocacy in TA.

• You’re uncomfortable interviewing customers, synthesizing complex stories, or navigating sensitive feedback.

• You shy away from creative experimentation and you’re not excited about the challenge of bringing B2B SaaS into creative, fun, contexts you would usually only see reserved for B2C brands.

• You don’t enjoy building systems, tagging frameworks, advocacy scoring models, tracking pipelines, distribution processes.

• You prefer roles where KPIs are strictly volume-based; this role rewards craft, signal, quality, and relationship strength.

• You’re not interested in learning the product deeply or building intuition about TA practitioners’ workflows, pressures, and culture.

• You’re uncomfortable with autonomy or ambiguity. This role is both visionary and highly executional — no two weeks will look the same.

Interview Plan

At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:

1. 30-minute intro call (Recruiter Screen)

2. 45-minute interview with Anum Hussain (Hiring Manager)

3. 30-minute interview with Benji Encz (CEO)

4. Panel: 30-minute interview with Harriet Johnston (VP, Marketing) & 30-minute interview with Rosalia Cefalu (Head of PMM)

5. A take home assignment reviewed by the hiring team

6. Final Round Interview (60-90 min)

Benefits

• Competitive salary and equity.

• Opportunity to work with a talented and passionate team.

• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.

• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.

• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.

• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!

• $100/month education budget with more expensive items (like conferences) covered with manager approval.

• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply.

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Compensation Range: $140K - $180K