Social Media and Content Specialist

SUMMARY:

Aeroseal is looking for a Social Media and Content Specialist that will assist us in our mission by Brand Storytelling: Write content based on brand messaging constructs and customer value propositions that increase brand awareness, reinforce brand tone and messaging, and resonate with the target audiences for Aeroseal’s website, social media channels, and other digital platforms.

QUALIFICATIONS/REQUIREMENTS:

• Bachelor's degree in marketing, communications, digital media, or related field.

• Must have experience with B2B social media platforms, specifically LinkedIn.

• 5-7 years of experience in social media management and content creation, preferably in a brand-focused environment.

• Confidence with digital tools like Sprout Social, Canva, and Teamwork

• Strong understanding of social media platforms, algorithms, and best practices.

• Excellent writing and storytelling skills with a keen eye for detail and creativity.

• Proficiency in social media management tools, analytics platforms, and content creation software.

• Ability to multi-task, prioritize projects, and work efficiently in a fast-paced environment.

• Experience with brand voice and maintaining brand consistency across channels.

• Knowledge of SEO principles, digital marketing strategies, and industry trends.

• Graphic design or video editing skills are a plus.

RESPONSIBILITIES:

• Social media expertise: Intermediate to advanced expertise working across social media platforms including LinkedIn, Facebook, Instagram, TikTok, X, and YouTube.

• Collaborate with digital, brand, product, and design marketing teams to create and execute social media strategies that support brand, business unit, and PR campaigns and initiatives.

• Ensure that all content created aligns with the brand's voice, values, and identity.

• Management of content, including curating a content calendar, writing posts and blogs, managing photo and image databases, scheduling posts, and ensuring timely content publication.

• Analyze content performance metrics, such as traffic, engagement, and conversions, and make data-driven decisions to improve content effectiveness and identify new ways to increase engagement with our key audiences.

• Work with the digital marketing team to ensure that all inquiries and comments across social platforms are addressed in keeping with brand standards.

• Stay up-to-date on current digital content tools, trends, and best practices.

• Execute on influencer programs to drive awareness and cross-promotion of partnerships.

The estimated pay range for this role is $40,000-$70,000. Actual pay is based on various factors including, but not limited to, the successful candidate’s experience, skills, knowledge, and job location. Please note that the compensation details listed in role postings reflect the base salary and do not include bonuses or benefits.

In addition, Aeroseal offers a comprehensive benefits program including:

• Robust insurance package including medical, dental, vision, short and long-term disability, and life insurance through a national insurance provider. Mental Health resources available at no cost to employee.

• 401K with employer match above similar benchmarked companies.

• Paid parental leave.

• Company stock options with a tangible stake in our success.

• On-site fitness center with weekly group training and yoga instruction

• Growth Mindset Learning Reimbursement including tuition and book reimbursement.

• Flexible PTO program.

• Dog-friendly workplace.

• Positions may also qualify for participation in bonus programs commensurate with role and scope of responsibility.

ABOUT AEROSEAL:

Aeroseal is one of the fastest-growing clean technology companies in the U.S. and currently has a presence in 27 countries and all 50 states across the U.S. Our technology has sealed nearly 200,000 projects and saved nearly $2 billion in wasted energy! We were recently certified as a “Great Place to Work” and would love for you to join us on our mission! Joining the Aeroseal team means becoming part of a dynamic, forward-thinking community dedicated to innovation, excellence, and environmental responsibility. As a rapidly growing company, there are ample opportunities for professional development and advancement.

Aeroseal is an innovative company at the forefront of revolutionizing energy efficiency and indoor air quality in buildings worldwide. As a leader in the HVAC (heating, ventilation, and air conditioning) industry, Aeroseal is committed to pioneering solutions that address critical challenges in residential, commercial, and industrial settings.

At Aeroseal, we believe in harnessing cutting-edge technology to make a meaningful impact on global sustainability efforts while enhancing the comfort and well-being of individuals everywhere. Our patented Aeroseal duct sealing technology has transformed how buildings manage airflow, reducing energy consumption, improving indoor air quality, and ultimately lowering utility costs.

If you're passionate about making a difference, driving innovation, and shaping the future of sustainable building technologies, Aeroseal is the place for you. Join us in our mission to reduce the world’s carbon emissions by 1 gigaton annually. Apply now and be a part of something truly transformative.

Aeroseal, LLC. is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We are dedicated to fostering an inclusive and diverse workforce and encourage applications from all qualified candidates, including those with diverse backgrounds and those with disabilities, in accordance with applicable law. Reasonable accommodations are available upon request for candidates taking part in all aspects of the application and hiring process. For questions and/or requests for reasonable accommodations, please reach out to Karrie Penn, Talent Acquisition Specialist, at Aeroseal.