Energy Impact Partners
Energy Impact Partners

Sr. Associate, Digital Product Marketing Strategy

Advanced Microgrid Solutions

Advanced Microgrid Solutions

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Friday, May 5, 2023
Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. For more information, please visit
We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.
We are Leading
Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.
We are Responsible
Fluence is defined by its unwavering commitment to safety, quality, and integrity.
We are Agile
We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.
We are Fun
We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all.
This position will be within the Fluence Digital business unit, formed following Fluence’s acquisition of San Francisco-based start-up AMS. Fluence Digital’s IQ platform uses artificial intelligence, advanced price forecasting, portfolio optimization and market bidding to ensure energy storage and flexible generation assets are optimally participating in wholesale electricity markets.
This Sr. Associate of Digital Product Marketing Strategy will be an integral member of the Fluence team, helping to drive product go-to-market and marketing strategy for Fluence SaaS products, including Mosaic and Nispera, our AI-based software for maximizing the potential of clean energy resources. This position will play a key role in the continued growth of these advanced B2B software products, implementing critical strategic initiatives to deepen understanding of our customers and key value propositions.
The role will be remote within the United States and will report to the Director, Digital Product Strategy with close interaction with the Product, Commercial, and Marketing teams.
Key role responsibilities:
Collaborate to build and refine product positioning, buyer personas, ideal customer profiles, value propositions, and messaging platforms
Support development of market requirements and go-to-market strategy for new products and offerings, including conducting customer and market research
Evaluate customer journey analytics, customer data, and product data to identify trends and build enhancements to go-to-market strategies
Coordinate with Commercial, Product, and Global and Regional Marketing teams to build and implement product marketing documentation, strategies, and campaigns
Plan, implement, and analyze pricing and packaging research and build key messaging platforms to apply results
Become a product subject matter expert and evangelist that can collaborate cross-functionally to drive product business results

What will the ideal candidate bring to Fluence?

  • 3-5 years of experience in product strategy, product marketing, market strategy, consulting, or similar
  • Be an excellent communicator with deep storytelling, writing, and presentation skills
  • Technical acumen, preferably experience working with technical products
  • Experience conducting analyses of business, product, and marketing metrics to develop strategy
  • Highly self-motivated and organized, able to execute multiple projects simultaneously
  • Experience within the clean energy or B2B SaaS sectors preferred
  • Bachelor’s degree required, Master’s degree a plus, but not required
At Fluence we are dedicated to building a diverse, inclusive and authentic workplace; if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply!
100% Remote
#Remote #LI-Remote
Unlimited PTO
Medical, Dental, Vision, Life and Pet Insurance
Generous 401K Match
Annual Bonus Incentive
#energy #sustainability
Follow Fluence on LinkedIn: Fluence LinkedIn
Fluence Career Page: Fluence Careers
In Colorado and California, the standard pay range for this role is $88k - 110K annually. This range is specific to Colorado and California and may not be applicable in other locations.
Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.